In recent years, international students have been increasingly prioritising sustainability when choosing which school to attend. This growing trend reflects a broader generational shift towards environmental consciousness. Let’s explore why sustainability efforts matter to these students and how schools can effectively showcase their eco-initiatives.

Sustainability: A key factor in school selection

International students bring with them diverse cultural backgrounds and often a heightened awareness of global issues. Some may come from regions already experiencing the impacts of climate change, making sustainability more than just an abstract concept. Others may recognise that sustainability knowledge will be useful in their future careers. Eco-friendly initiatives also foster a sense of community and shared purpose, and international students, far from home, are drawn to schools where they can connect with like-minded peers and feel part of a larger movement. Therefore, those institutions showing a commitment to sustainable practices are likely to stand out to potential students worldwide. So how can schools demonstrate their eco-friendly values? 

Showcasing your school’s green initiatives 

Schools that transparently report their sustainability efforts gain trust and credibility with prospective international students. Regular updates on eco-friendly initiatives, clear metrics, and honest discussions about challenges show integrity and dedication. This openness helps students feel confident in their choice of institution. Below are some examples of effective transparency measures for schools and universities:

• Dedicated web pages showcasing sustainability policies and achievements
• Partnerships with sustainability non-profits, such as Green Standard Schools 
• Annual sustainability reports with quantifiable metrics and future targets
• Social media campaigns highlighting student involvement in eco-projects
• Virtual tours featuring sustainable campus features
• Curriculum overviews demonstrating integration of sustainability across disciplines

For international students, a school’s commitment to sustainability is increasingly a deciding factor in their educational journey. Start prioritising and reporting your institution’s eco-initiatives today to attract passionate, globally-minded students eager to create positive change.

Written by Stephanie Clark