A well-planned content strategy can significantly increase your school’s online visibility and one key tool you need for this is an SEO content calendar. Here’s our guide to creating an SEO content calendar that will keep your school’s content organised and optimised for search engines.
Think of an SEO content calendar as a roadmap for your school’s digital presence. It helps you plan, create, and publish content consistently. This ensures your website remains fresh and relevant to both search engines and prospective students – two vital elements for a successful marketing strategy.
So how can you make an effective SEO content calendar? Here are some simple steps to get you started.
Understand who you’re trying to reach. Are they international students, parents, or agents? Tailor your content to address their specific needs and questions.
Conduct thorough keyword research to identify terms and phrases your target audience is using to find schools like yours. Include these in your content plan.
Diversify your content. Include a mixture of blog posts, news updates, student testimonials, and informative articles about your courses and campus culture.
Determine how often you can realistically create and publish high-quality content. Consistency is key for both SEO and audience engagement.
Incorporate key dates and events from your school’s academic calendar into your content plan. This ensures your content is timely and relevant throughout the year.
Creating an effective SEO content calendar takes time and effort, but by planning ahead and being consistent you’ll improve your school’s search engine rankings and attract more potential students in no time. Need help implementing your SEO strategy or creating engaging content? Drop us a line today for expert assistance in enhancing your school’s online presence.
Written by Stephanie Clark
2024 SchoolsandAgents (C) - Developed by Websuccess