Hi everyone and welcome back to another edition of our Schools & Agents Bulletin. This week we’re exploring Search Engine Optimisation (SEO), an essential part of any digital marketing strategy. Here are the top highlights from our most recent video on why a strong SEO approach is so important for your international education organisation.
The main benefit of focusing on SEO is to attract organic visitors to your website. When prospective students or industry partners conduct searches on Google, well-optimised sites featuring relevant content, meta descriptions and keywords tend to achieve better search rankings. This leads to better click-through performance.
Keeping to Google’s standards, particularly through developing EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) focused content, plays a vital role in boosting your site’s search ranking. Content that demonstrates clarity, authenticity, and follows these core principles typically performs better in rankings. Your website should also offer an excellent user experience, through intuitive navigation and optimal page speed. Make sure to regularly test your site’s functionality for improvements.
While artificial intelligence (AI) tools can speed up your content development and workflow processes, they must complement your organisation’s unique branding and tone of voice. Search engines like Google can identify AI-created content and might lower rankings for sites that depend excessively on automated generation. This doesn’t mean completely avoiding AI assistance. Rather, find the right balance by utilising AI to increase productivity while keeping your content authentic.
Prioritising SEO is a key investment for international education organisations looking to enhance their online presence. Need help with boosting your site’s search rankings? Get in touch with Schools & Agents today for expert support in creating or improving your SEO approach.
Written by Stephanie Clark
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