Your website is often the first place prospective students and education agents go when researching study or partner options. While most schools focus on the student experience, an effective website should also empower agents to represent your school confidently. Let’s look at some ways to ensure your website works for both students and agents. 

Create a dedicated agent portal

Establish a password-protected agent portal that centralises everything your partners need, such as downloadable marketing materials, up-to-date brochures, application forms, and fee schedules. It’s also advisable to provide training resources such as course overview videos, virtual campus tours, and FAQs addressing common student concerns. This minimises the constant back-and-forth emails and ensures agents always have current information.

Ensure simple navigation and information access

Your course catalogue should be intuitive and comprehensive, with clear entry requirements, duration, and fee information for each programme. Include filtering options by subject area, study level, and start dates, and make sure the application process is clearly outlined with step-by-step guidance and downloadable checklists. Nothing frustrates agents more than confusing or outdated information that leads to student application delays.

Offer real-time support systems

Live chat functionality benefits both students and agents who need answers immediately. Consider separate chat channels or priority queuing for registered agents, and implement a ticketing system for complex queries that require detailed responses. 

Keep all website information up to date 

Outdated information erodes trust and creates unnecessary work for your admissions team. Establish regular web content reviews to help agents stay informed about any programme modifications, fee adjustments, application deadlines or new courses on offer. You could make this process smoother by assigning ownership of different sections to relevant departments.

An agent-friendly website strengthens your recruitment partnerships and improves conversion rates. Begin by auditing your current agent resources and identifying any gaps. Need a hand optimising your website? Contact Schools & Agents today for best practices designed for international education institutions looking to enhance their agent partnerships.

Written by Stephanie Clark