Publishing content regularly is a great start, but if you’re not checking its impact, you’re essentially working in the dark. Effective content marketing isn’t just about output; it’s about outcomes. Let’s explore how to tell whether your content marketing efforts are actually paying off. Look beyond traffic to actual enquiries Website visits are encouraging, bu...

Ask most schools what they’re selling and the answer often centres around courses, curricula and qualifications. But ask students why they chose a particular school, and the answers tend to sound quite different. Increasingly, the most effective recruitment marketing speaks less to what students will learn and more to who they’ll become. Students want more than just a study programm...

Education agents are often the first point of contact for students and parents, making timely communication from education providers more important than ever. Even the smallest update can help agents answer questions with confidence, speed up decision making, and ultimately increase enrolments. This month, several topics continue to dominate conversations between agents, students, and families....

Seven seconds. That’s roughly how long it takes to read this sentence and, according to research into online behaviour, it’s also about how long your website has to make a good first impression! In student recruitment, where competition is fierce and attention spans are short, those seven seconds are what determine whether a potential student stays on your website…or leaves. ...

A school website redesign can improve brand presentation, navigation, mobile experience, and program visibility. But if content migration is not planned carefully, the redesign can also create enrollment risk. Program pages may lose rankings. Important admissions content may be removed. Old URLs may break. Lead forms may stop tracking properly. Calls to action may become harder to find. Analyti...

A free mindfulness app. A wellness week. Lunch-and-learn sessions. An Employee Assistance Program that few employees know how or when to use.  These initiatives have become common in workplaces across many industries. They reflect a growing recognition that employee wellbeing matters. Yet many leaders continue to ask the same questions: - Why are our teams still overwhelmed? - Why do mana...

Successful Graduate, in partnership with ICEF, has launched The Understanding Employability Course for Education Counsellors, a new professional development course designed to help education counsellors understand how employment opportunities, labour market trends and employer expectations are increasingly influencing students’ study decisions. The course reflects the growing importance o...

Twenty students have continued their studies at schools in Glasgow and Edinburgh following the closure of  Live Language , supported by English UK's student emergency support scheme.   Live Language entered administration on Monday 13 July 2026. Anticipating the closure, English UK activated its student emergency support scheme two weeks earlier, enabling affected students to tra...

IALC-accredited school  Sprachinstitut TREFFPUNKT  in Bamberg, Germany is delighted to announce their new one-week professional development programme for non-native teachers of German. The  Erasmus+ Teacher Training Course  is designed to strengthen both German language skills and teaching methodology for teachers with a minimum German language level of B2. Students w...

Choosing where to study abroad has always involved weighing up academic reputation, cost and culture. But recently, a new factor is shaping student decisions: how sustainably a destination operates. For forward-thinking schools, this shift could be a key opportunity. Destinations competing on green credentials Countries worldwide are beginning to recognise that environmental reputation influ...

Malta’s reputation as a top English language learning destination goes beyond general English language courses. Many schools on the island also offer excellent academic English courses, preparing students for internationally-recognised certifications. These programmes give learners the opportunity to earn an English language qualification while experiencing the richness of Mediterranean cult...

AI is transforming the way education providers operate, but the schools using it most effectively aren’t replacing their teams with it – they’re using it to free their people up to do what technology never can. Let’s explore how to strike the right balance. Let AI handle the repetitive tasks From scheduling and data entry to processing enquiries and generating reports...

The international education sector is built on trusted partnerships, shared values and a commitment to helping students discover opportunities that can shape their futures. We are delighted to introduce Canadian College Italy as the newest Platinum Member of our network, bringing with them more than three decades of experience in delivering an exceptional Canadian education in the heart of Europ...

For many international students, accommodation is a deciding factor when choosing where to study. A school that handles it well earns trust before a student even arrives. Let’s learn how to turn the accommodation you offer into something agents actively highlight when recommending your school. Set clear accommodation standards Start with a baseline and stick to it. Whether you offer ho...

Some of the most valuable opportunities your school or agency receives arrive quietly, in the form of a simple email enquiry. A student asking about courses. An agent exploring options. A professional considering a language programme abroad. These are not cold leads. They are already interested. And yet, across international education, a large percentage of these enquiries never become bookings...

International education depends on trusted partnerships. As institutions continue to grow their recruitment networks across multiple countries, ensuring every education agent has accurate and consistent knowledge has become increasingly important. Delivering that level of training across different markets can be challenging, particularly when traditional methods rely on face to face events, webina...

Student recruitment has changed dramatically over the past decade. Gone are the days when a prospective student would discover an institution, request a prospectus, and submit an application shortly afterwards. Today’s student journey is far more complex, with multiple interactions taking place across a wide range of digital channels before a decision is made. For this week's Fun Fact Fri...

A general marketing plan can help schools set priorities, but it is often too broad to guide a specific enrollment push. When a school needs to fill one program, one intake, or one campus, teams need more than a general campaign idea. They need a shared plan that connects the enrollment goal to the actual student journey. That is where program campaign briefs become valuable. A strong bri...