For busy international education providers, finding time to create fresh marketing content can feel like another task on an already crowded to do list. Between welcoming students, managing classes, supporting agents and keeping everything running smoothly, who has time to spend hours taking photos and filming videos? The good news is that you do not need hours. With a little planning, one fo...

Hi everyone, and welcome back to another S&A Bulletin. Today we want to tackle a question that has come up repeatedly with schools who have recently joined our platform: do you need to wait for big news before sending us an article? The short answer is no – and here’s why. Small updates outperform big announcements After looking at how content performs on Schools & Agents...

Many schools work hard to support students, but their teams do not always share the same view of the journey. Marketing may know where an inquiry came from. Admissions may know who followed up. Finance may know whether a payment was made. Academic teams may manage schedules, attendance, or grades. Agents may track referred students separately. When these pieces live in different systems, it ...

Your campus might be beautiful and you may have all the state-of-the-art facilities, but prospective students aren’t choosing a building. Instead, they’re choosing a lifestyle. And nothing communicates that better than the people already living it. Let’s look at why photos that include people enhance your digital marketing. Faces create an instant emotional connection Human...

Continuing our new Testimonial Thursday series, this week takes us to Lausanne, Switzerland, where Canvas Ecole Art et Mode shows a side of S&A’s work that goes beyond publishing: full marketing and social media management services.  This week: Canvas Ecole Art et Mode Canvas came to us for a specific reason. With a small marketing team and their focus firmly on delivering cou...

Students travelling to the UK as part of a school group from Germany can now use their national ID card instead of a passport. Under the German school group travel scheme, which came into effect on 1 August 2026, groups of five or more students aged 19 and under can travel to the UK using national ID cards. Students covered by the scheme are also exempt from ETA and visa requirements. St...

ICEF Academy and Navi Japan, powered by Acumen, have launched the Japan Education Agent Course (JEAC), a new certification designed to help education agents and counsellors build practical expertise in Japan’s rapidly growing international education sector. Japan’s Rapid Rise – and the Case for Diversification Japan’s international student population surpassed 400,000...

The English Language Teaching (ELT) industry has long been a fundamental part of Malta’s tourism sector, enticing students from around the world looking to improve their English skills in a sunny Mediterranean setting. While the global ELT sector faces certain challenges in the accommodation sphere, Malta’s distinctive characteristics create plenty of opportunities for language student...

When students picture their ideal place to study, they might think about the course, the city, the accommodation or the social life waiting for them. The learning environment itself, however, can be just as important. From classrooms filled with natural light to campuses surrounded by trees and gardens, eco designed educational spaces are increasingly being recognised for their potential to sup...

In international education, visibility is valuable, but visibility without direction can quickly become a wasted opportunity. A school can have an active social media presence, publish regular blogs and invest in advertising, yet still struggle to attract the right students or generate meaningful engagement with education agents. The issue is often not a lack of activity. It is a lack of strate...

As Hosts International marks this special anniversary, we are taking a moment to reflect on the people, values and relationships that have shaped our journey. At the heart of that story is Peter Brown, whose dedication helped establish homestay accommodation as an important and trusted part of the international education experience. Peter’s life’s work was rooted in his belief tha...

When schools think about content strategy, they tend to showcase campus snapshots, classroom moments and student testimonials. Host families, however, are one of the most underused storytelling opportunities in international education – and one of the most persuasive. Why host family content builds trust For parents sending a child abroad, few things are more reassuring than seeing whe...

Hi everyone, and welcome back to another S&A Bulletin. Last week we kicked off this conversation by looking at three things schools genuinely value from their agents – market signals, honest recruitment expectations and regular communication beyond the bookings. Today we’re wrapping up with two final points. Share feedback on the student experience with agents too We talk a...

Imagine opening the website of a language school or university for the very first time. Before reading a single course description or checking tuition fees, your brain has already formed an opinion. It happens almost instantly. In fact, research into human behaviour suggests that people make remarkably fast judgements about what they see online, often within just a few seconds. For education pr...

A prospective student may arrive on a school blog because they searched a practical question: What can I do with this degree? How do I choose the right program? What should I know before applying? If the article answers the question but gives the reader nowhere useful to go next, the school may earn traffic without creating enrollment momentum. That is where blog content paths for schools be...

Welcome back to our brand new Testimonial Thursday. Last week we looked at how GBS Malta uses their Platinum membership for weekly SEO-optimised articles, and this week we’re turning to a client who puts S&A to work in a completely different way: UKLC. This week: UKLC UKLC have been with us for three or four years now, and their journey with S&A has evolved over that time. Th...

International education has the power to transform lives, open doors and create connections that last well beyond the classroom. Yet, when the sector talks about its value, personal stories and individual experiences are often scattered across countries, institutions and organisations. A new global initiative aims to change that. ICEF is proud to be a Founding Partner of Made Impact , an init...

The UK English language teaching sector is celebrating a strong presence among the finalists for this year's StudyTravel Star Awards (ST Star Awards), with 15 English UK member centres and groups, four corporate members and 14 partner agencies named as finalists. English UK has also been shortlisted in the new ST Leading Star Association category, recognising the organisation's longstanding...