International education depends on trusted partnerships. As institutions continue to grow their recruitment networks across multiple countries, ensuring every education agent has accurate and consistent knowledge has become increasingly important. Delivering that level of training across different markets can be challenging, particularly when traditional methods rely on face to face events, webina...

Student recruitment has changed dramatically over the past decade. Gone are the days when a prospective student would discover an institution, request a prospectus, and submit an application shortly afterwards. Today’s student journey is far more complex, with multiple interactions taking place across a wide range of digital channels before a decision is made. For this week's Fun Fact Fri...

A general marketing plan can help schools set priorities, but it is often too broad to guide a specific enrollment push. When a school needs to fill one program, one intake, or one campus, teams need more than a general campaign idea. They need a shared plan that connects the enrollment goal to the actual student journey. That is where program campaign briefs become valuable. A strong bri...

As the international education sector continues to evolve, conversations around sustainability are becoming increasingly important. While environmental initiatives are often associated with reducing carbon emissions and protecting natural resources, their impact reaches much further. Sustainability can play a significant role in supporting student wellbeing, creating environments that help learner...

In a sector where competition for attention is stronger than ever, many international education organisations face the same challenge: how do you maintain visibility when budgets are under pressure? Whether you represent a university, pathway provider, student recruitment agency, education technology company, or industry association, staying front of mind with prospective partners and stakehold...

The global student recruitment landscape is constantly evolving. While established source countries continue to play an important role, some of the most significant growth opportunities often emerge in markets that are still under the radar. Institutions that identify these opportunities early can gain a competitive advantage, build brand recognition before rivals enter the market, and diversify t...

Hi everyone, and welcome back to another S&A Bulletin. This week’s topic is one that comes up repeatedly in our conversations with schools, agencies and service providers – and it’s something that causes a lot of unnecessary frustration. The question is this: why isn’t all this marketing investment translating into more conversions? Let’s clear up the confusion. ...

A school website redesign can improve brand presentation, navigation, mobile experience, and program visibility. But if content migration is not planned carefully, the redesign can also create enrollment risk. Program pages may lose rankings. Important admissions content may be removed. Old URLs may break. Lead forms may stop tracking properly. Calls to action may become harder to find. Analyti...

There was a time when a student might identify one dream destination, one shortlist of schools and commit fairly early in the process. That time has passed. Today’s international students are more informed, more connected and, crucially, more likely to be weighing up multiple options simultaneously. For schools and agents, that changes quite a lot. More applications, more destinations ...

For anyone involved in international education, there are certain dates that stand out on the calendar. ICEF Berlin is one of them. Every November, hundreds of education providers, student recruitment agencies, and industry specialists come together with one shared goal, creating meaningful partnerships that help students access opportunities around the world. More than just another conference, IC...

In international education, trust is not built through marketing claims alone. It develops through consistent support, positive student experiences, and services that genuinely improve wellbeing. For education providers, earning student trust has become a critical factor in retention, satisfaction, and institutional reputation. One of the clearest indicators of trust is recommendation. When stu...

In excellent news for UK ELT, the Italian government has announced that 150,000 sixth-formers will be fully funded to improve their language skills in other European countries. We are delighted that a new Italian scholarship scheme is coming after the success of its pre-Covid predecessors and will share further details of the €420m scheme as soon as we have them.    We're workin...

Nelson English Centre is pleased to announce that it has been officially approved as a  Bildungsurlaub  provider, creating new opportunities for eligible employees in Germany to combine  paid educational leave  with an unforgettable opportunity to  study English in New Zealand . Established in 1995, Nelson English Centre is a leading English language school locate...

Accommodation is one of the most personal aspects of the international study experience, and increasingly, students are evaluating their living spaces through an environmental lens. This Sustainable Wednesday, we’re exploring what eco-conscious students are looking for when choosing where to stay. Energy efficiency matters more than ever Environmentally-conscious students pay attention...

Every international student arrives with a suitcase full of expectations. They come ready to learn, discover a new culture, build friendships and take an important step towards their future. Yet long before they attend their first lecture or settle into a timetable, another experience shapes how that journey unfolds. Where they live. Accommodation is often viewed as an administrative task th...

Strong agent relationships are built through consistent, thoughtful communication, making agents who feel well-supported and informed far more likely to prioritise your school when advising prospective students. Let’s explore how to make sure your agent communication is working for you. Set a rhythm and stick to it Ad hoc communication leaves agents feeling uncertain about where they s...

Transparency isn’t just good ethics; it’s good recruitment. Students who feel well-informed at every stage are far more likely to follow through on an enquiry, and far less likely to drop off when reality doesn’t match expectations. Let’s look at how to build transparency into every touchpoint. Be upfront about fees and additional costs Tuition fees are rarely the who...

Hi everyone, and welcome back to another S&A Bulletin. We sometimes mention in passing that our services extend beyond standard membership – but we don’t talk about it nearly enough. So today, we want to shine a light on some of the ways we’ve been helping schools and agencies with their wider marketing needs. A fresh set of eyes on your website One recent request that ...