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The Importance of Forecasting in Marketing

Published Bernice on Friday, May 15, 2020

The importance of forecasting in marketing

‘Forecasting’, ‘Agent Trends and Numbers’, ‘Big Data Management’...these are all phrases which form part of the day-to-day vocabulary of any Marketer within the field of international education.  These are all very useful techniques that schools use in order to help them with their marketing strategy and with their planning.

However, as one can imagine, it takes years of work and highly experienced marketers, especially in a niche industry such as international education, to learn how to identify market trends and interpret business data. Needless to say, this comes at a high cost and not all schools can afford to spend so much money on marketing strategy.

But there is good news! In fact, forecasting, agent trends and numbers and emerging markets, among others, can all be identified at the click of a button thanks to Intrinsiq.

On top of that, the Intrinsiq system allows schools to store agent profiles within the system- that way, as a school, you will have everything (from contracts, to commission rates, to agreements, to payment details) stored in one place. The system also allows you to track agent performance at the click of a button. This means that you can know how many students and student weeks have been booked by that particular agent, or by agents in a particular country or region; what courses are more popular in specific regions, when compared to others; and also what are the emerging trends based on specific regions or countries.

Needless to say, this data can make the life of the school’s marketing department much easier. Not to mention, that using this system, schools will save money on hiring more people on their marketing teams to manage agents and direct bookings. This will all be managed by the Intrinsiq system.


If you wish to receive further info on how Intrinsiq can help your school with reporting, big data management and forecasting, drop Intrinsiq a line on to set up a call.

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