Educational institutions that use the power of influencer marketing can seriously elevate their chances of attracting prospective international students. Not only do influencer collaborations offer a number of benefits, including increased brand authenticity and wider reach, but they are a top marketing trend set to stay for the foreseeable future. In this article, we help you take the next step in harnessing the potential of influencer marketing for your institution’s digital marketing strategy.

The influence of social media on student decision-making

Since social media has become an integral part of the lives of students, it shapes their interests, preferences, and decision-making processes. Influencers, with their established online presence and loyal followers, have the ability to sway opinions and influence choices, including decisions related to education and study destinations.

Identifying relevant influencers for your target market

The first step is to identify influencers who resonate with your target audience. Look for those who have a strong following among prospective international students and share content related to education, travel, and cultural experiences. For instance, our influencer packages with Miss Jones offer schools the unique opportunity to partner with someone who not only has a strong following – over 300K international followers and a reach of 1 million on Instagram alone – but who knows how the international education industry works, both as a learner and as an educator. 

Developing authentic influencer collaborations

Successful influencer marketing campaigns require authentic collaborations. Work closely with influencers to create content that both resonates with their audience and aligns with your business’ messaging. Encourage influencers to share their genuine experiences and perspectives, as authenticity is key to building trust and credibility.

By making the most of the voice and following of relevant social media influencers, you can effectively promote your business, course options, and study destinations, and ultimately boost student enrollment and engagement. Interested in exploring influencer marketing packages tailored specifically to the international student market? Contact Schools & Agents today to find out how our unique influencer packages can improve your digital marketing strategy!

Written by Stephanie Clark