In a recent Marketing Monday post, we discussed how useful a blog can be for boosting your school’s Search Engine Optimisation (SEO) efforts and increasing audience engagement. Following on from that, this article brings you essential tips and tricks to help you optimise your school’s blog content for search engines.
Start by identifying relevant keywords for your target audience. These are the terms and phrases that potential students and partners might use when searching for educational institutions like yours. Once you've discovered these keywords, use them naturally throughout your content, including in titles, headings, and body text. However, be cautious not to overuse them, as this can be detrimental to your search ranking.
The cornerstone of good SEO is high-quality content, so make sure that all the posts you publish are informative, engaging, and address topics of interest to your target audience. Including images and videos in your blog posts will also keep your audience interested and improve your search engine rankings.
Each blog post should have a unique meta description that accurately summarises the content. This description often appears in search results, so make it enticing to encourage clicks. Similarly, create keyword-rich meta titles for your posts, but keep them under 60 characters to ensure they display properly in search results.
A well-organised blog is easier for both users and search engines to navigate, so use a logical hierarchy of categories and tags to organise your content. Implement internal linking to connect related posts, which helps search engines understand the structure of your site and keeps visitors engaged.
Remember, SEO is an ongoing process, so continually monitor and adjust your approach for the best results. With patience and persistence, you’ll start to see your blog climbing the search rankings and reaching a wider audience in the international education community.
Written by Stephanie Clark
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