Attending international education events requires significant investments for schools—travel costs, exhibition fees, marketing materials, and staff time add up quickly. Yet many institutions fail to fully capitalise on these investments by limiting their engagement to the event itself. Here we explore how a strategic approach to pre-event visibility can dramatically improve your return on investment.

Consider the impact of year-round visibility 

The success of your participation in education fairs begins long before you set up your booth. Schools that maintain consistent visibility throughout the year establish familiarity and credibility with agents and potential partners. When agents already know your institution before meeting in person, conversations can immediately focus on collaboration rather than introductions.

Use content sharing to build recognition

Schools & Agents’ Premium and Platinum memberships offer invaluable opportunities to maintain year-round visibility through regular content sharing. By publishing content about your school’s achievements, programme updates, and student testimonials on the Schools & Agents platform, your news reaches thousands of education agents worldwide through multiple touchpoints. Memberships include:

• Featured articles on our high-traffic website and social media platforms.
• Regular inclusion in our widely-read industry newsletters.
• Permanent archives accessible to agents researching potential partners.

Go from ‘Who are you?’ to ‘Great to finally meet you!’

The most valuable outcome of year-round visibility is the transformation of your in-person meetings at industry events. Instead of spending precious time explaining the basics about your institution, agents will greet you with recognition. This accelerates relationship-building and allows for more productive conversations.

Schools utilising consistent content strategies through their Schools & Agents membership report more meaningful connections at events, higher-quality partnerships, and ultimately more successful student recruitment outcomes. Drop us a line today to learn how our membership options can make every international education fair and event more productive.

Written by Stephanie Clark