Hi everyone, and welcome back to another Schools & Agents Bulletin highlights. Following our recent discussion about social media content that appeals to students, we’ve received quite a few questions from schools and industry partners about developing effective social media strategies. Let’s address this common challenge and explain how Schools & Agents can help streamline your social media presence.

Understanding your business

Every educational institution and industry partner has distinct characteristics that set them apart. While schools primarily focus on students, and industry partners may target various stakeholders, we recognise that managing social media alongside core business operations can be challenging and time-consuming. To help you overcome this hurdle, we learn about your main business scope and unique selling points, which then become the foundation of your social media voice. 

Our collaborative process

During our initial discussions, we identify key topics and targets for the upcoming weeks or months. Our social media support is highly adaptable to your specific requirements, so we adjust our services to match your budget, resources, and content capabilities. Here’s what our typical process looks like: 

• Initial consultation to understand your needs
• Strategy development based on agreed targets
• Design and caption creation for social media posts
• Review and approval process
• Scheduling of social media posts – full or partial platform management 

Working around you

One of our core principles is adapting to your existing workflows rather than disrupting them. Whether you prefer us to handle all platforms, manage specific channels, or simply provide strategic direction, we’re here to support your social media journey in whatever capacity suits you best.

Looking to enhance your social media presence? Contact us today to discuss how we can develop a strategy that works for you. That’s all for now, but stay tuned for more insights in our upcoming bulletins!

Written by Stephanie Clark