Hi everyone, and welcome back to another Schools & Agents Bulletin highlights. In this week’s edition, we’re discussing a critical question many educational institutions ask us: What kind of content attracts students on social media today? The answer is very simple: authentic content. Let’s find out what this means for your school.
These days students are craving something different: raw, genuine content that reflects the real educational experience. Gone are the days of highly-staged photoshoots and scripted testimonials. Students are looking for authentic glimpses into daily life at your school. This means you should think less about professional marketing, and more about real-world storytelling. Imagine the content you, or even your children, enjoy scrolling through on social media—that’s what you should be aiming for.
The most engaging social media content for educational institutions often includes:
Today’s students are savvy consumers of social media. They’ve grown up with influencer culture and can spot inauthentic content from a mile away. They want to see real people, real experiences, and genuine moments that showcase the true essence of your institution. So instead of trying to create the perfect marketing narrative, focus on capturing the genuine spirit of your school. Encourage students to share their experiences, showcase the truel diversity of campus life, and let the authenticity shine through.
Ready to transform your social media approach? Our advice is to start by putting down the script and picking up your smartphone for inspiration. That’s all for today, but stay tuned for more insights into connecting with the next generation of international students coming soon!
Written by Stephanie Clark
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