Hi everyone, welcome back to another edition of our Schools & Agents Bulletin highlights. As your diary starts to fill up with industry networking events, it’s time to think of an action plan for capturing the attention of international agents. In last week’s video, Bernice shared tips on how to make a strong first impression, especially if it’s your first time attending an international education event.
Our member schools often ask us how to make the best use of their time when meeting international agents at industry events. Often limited to about 20 minutes, these networking opportunities can feel akin to a high-stakes speed-dating scenario, so it’s vital that schools know precisely what to say to make a lasting impression. One effective strategy is to master the art of the ‘elevator pitch’. This technique involves crafting an engaging, yet concise, proposal that you can deliver within the timeframe of a typical elevator ride – just enough time to capture the agent’s attention and pique their interest. So what makes the perfect elevator pitch?
The key to success lies in understanding your school’s unique selling points (USPs). These are the qualities that set you apart from your competitors and make your institution an attractive partner for international agents. Make sure to spend time with your team to identify and articulate these USPs in advance of the event season. Avoid generic statements such as ‘All our teachers are qualified’ and, instead, focus on what truly makes your school unique and let that shine through. Once agents start asking questions, it’s a clear sign you’re on the right track.
The industry event season is a valuable opportunity for international schools to connect with potential partners and leave a lasting impression. Attending your first industry event and need some more guidance? Don’t hesitate to reach out to us – we’ll refine your USPs and get you ready to shine!
Written by Stephanie Clark
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