Micro-influencers are changing how international schools connect with potential students. Unlike celebrity endorsements, these authentic voices have the power to create genuine connections that drive real enrolment decisions. For international education, the best micro-influencers are often right under your nose—your very own students.

Empower current students as brand ambassadors

Current students offer real-time glimpses into campus life that no marketing team can replicate. Create a student ambassador programme where participants share their daily experiences, from classroom discussions to cultural events. Provide them with content guidelines and branded materials, but remember to let their authentic voices shine through. Their posts about overcoming language barriers or making international friendships will resonate deeply with prospective students facing similar challenges.

Tap into your alumni network

Alumni who’ve successfully transitioned to careers or further education can also share their journey authentically. Reach out to them, encouraging them to post about how their international education experience shaped their success, tag your school and use branded hashtags. Their followers will trust their recommendations because they’re based on real experiences, not paid promotions.

Partner with education-focused micro-influencers

Beyond your immediate community, consider partnering with micro-influencers who specialise in education content. These creators understand the international student journey and can communicate your school’s value proposition effectively to engaged audiences actively seeking educational opportunities.

Schools & Agents’ influencer expertise

At Schools & Agents, we understand the unique challenges of international education marketing. Our influencer packages feature Emily Jones, a language learner with extensive ESL teaching experience who authentically connects with international audiences. Emily’s background, together with her loyal community of followers, gives her credibility in the education space that resonates with people around the world. 

Micro-influencer marketing requires strategy, relationship building, and authentic storytelling. Contact us today to discover how our influencer packages can help you expand your reach to agents and partners while building genuine connections with your future students.

Written by Stephanie Clark