While Schools & Agents is widely recognised for its membership platform that connects educational institutions with agents worldwide, did you know that we also offer a comprehensive suite of marketing services? Let’s find out more about our core marketing services to help your education businesses stand out from the crowd.

Content writing & creation

Our industry-specific content services include:

• Blog writing: Regular, relevant articles that improve SEO while resonating with your target audience. You maintain full ownership of all content, which can be published on your platforms or shared through S&A’s high-traffic website and socials. 
• Copywriting: Persuasive web copy and brochures optimised with relevant keywords that establish your unique brand voice and drive conversions across all marketing materials.

Social media marketing & optimisation

From eye-catching posts to comprehensive platform management, our social media packages are designed with flexibility in mind. We can create:

• Custom content tailored to your preferred platforms (Facebook, Instagram, or LinkedIn)
• Engaging captions and strategic hashtags to maximise reach.
• Options for full or partial social media management based on your needs.

Search engine optimisation (SEO)

We also offer education-specific SEO strategies to increase your visibility in search results, through:

• Comprehensive website audits identifying improvement opportunities.
• Keyword optimisation focused on international education terminology.
• One-off or monthly options to drive qualified traffic to your website.

Paid advertising campaigns

Our expertly managed advertising campaigns include:

• Google Ads designed to capture the attention of prospective students.
• Social media advertising with detailed audience targeting.
• Continuous optimisation for improving conversion rates.

Email marketing solutions

Last but not least, stay connected with your target audience with our email marketing services. We offer:

• End-to-end email campaign creation highlighting your unique selling points.
• Announcements about upcoming programmes and important developments.
• Strategic scheduling to enhance email open and engagement rates.

Whether you’re looking to establish thought leadership through content creation, increase your social media presence, improve your search rankings, or maximise ROI through targeted advertising, we have the solution for you. Contact Schools and Agents today to discuss how our customisable marketing services can address your business’ specific challenges and objectives. 

Written by Stephanie Clark