In our latest Schools & Agents Bulletin video, Bernice talked about the significant impact Google reviews can have on schools, agencies, and service providers in the international education sector. Here’s why you should prioritise Google reviews for your education business. 

Building trust with global audiences

Prospective students and parents typically do their own online research before contacting agents or schools. Positive Google reviews serve as social proof, reassuring these audiences about your institution’s legitimacy and quality. In an industry where trust directly influences enrollment decisions, this validation is essential.

Enhancing local SEO performance

Google’s algorithm favours businesses with frequent, high-quality reviews. When potential students search for phrases like ‘best English school in London’, for example, Google factors in review content to determine rankings. Encourage your students to leave reviews that mention key aspects of your services to increase your chances of appearing prominently in these searches. It’s also useful to encourage reviews in the native languages of your target markets to enhance your visibility. 

Boosting visibility and click-through rates

The more positive Google reviews you accumulate, the higher your chances of appearing on the first page of search results. Additionally, when users see an education provider with 4.8 stars and hundreds of reviews, they’re significantly more likely to click on that website compared to competitors with few or no reviews. Make sure to maintain consistent engagement with your Google profile by promptly replying to all reviews, both positive and negative. This shows Google that your business is active. 

Creating valuable content for multiple platforms

Google reviews are also top SEO content that can be repurposed across your marketing channels. Authentic testimonials can be transformed into engaging social media posts, providing valuable user-generated content that supports your broader digital marketing strategy.

These strategies will help international education providers leverage Google reviews not just for visibility, but as powerful conversion tools that directly influence student enrollment decisions. Any questions about Google reviews? Drop us a line and we’d be happy to help! Stay tuned for more insights coming soon.

Written by Stephanie Clark