Hi everyone and welcome back to another edition of our Schools and Agents Bulletin. As we approach the busy summer months, last week's video focused on how educational institutions can make the most of this period, not just for immediate student engagement, but also for creating valuable content that will serve you throughout the entire year. Here are the key takeaways.

Build your content repertoire during peak season

Summer brings more than just warmer weather and increased student numbers—it’s a golden opportunity to build an extensive content library. We recommend taking full advantage of this busy period by capturing plenty of photos and videos of your vibrant campus life. Consider organising photo competitions among your students to encourage them to document their experiences. This will engage current students, but also provide authentic marketing material that you can rely on during quieter periods.

Make the most of your expanded summer staff

Many schools increase their staffing during summer, creating an excellent opportunity for content diversification. Use this time to interview your teachers, team leaders, and other staff members about why they enjoy working at your institution. These testimonials add a human element to your marketing materials and showcase the quality of your educational team—a significant factor for agents and potential students when making decisions.

Create authentic student testimonials

Student testimonials are one of the most powerful marketing tools. When selecting students for testimonials, consider three key factors:

• Language proficiency sufficient to express their experiences clearly.
• Comfort level in front of the camera.
• Genuine enthusiasm about their experience.

Remember that a student with moderate language skills but natural confidence often creates more compelling content than a fluent but shy speaker.

The authenticity of your content also matters tremendously—keep your videos and testimonials real, raw, and simple. Heavily edited content often lacks the genuine quality that resonates with prospective students and agents. Follow these tips during your busy summer season and you’ll be thanking yourself later in quieter times of year. That’s all for now, but stay tuned for more insights coming soon!

Written by Stephanie Clark