Hi everyone and welcome back to another edition of our Schools & Agents Bulletin. In our most recent video, Bernice addressed a frequently asked question from schools: Is Schools & Agents the place where I can find agents to work with? The short answer is yes—but there’s so much more to building successful agent partnerships.

Gain access to our agent network

As a Schools & Agents member—whether Light, Premium, or Platinum—you gain access to our comprehensive Members Directory featuring over 600 agent profiles. It provides contact information and detailed profiles of established agents, helping you identify potential partners. However, simply accessing this directory is not enough.

Do more than just sending emails 

Anyone with industry experience understands that successful agent-school partnerships aren’t built through random outreach emails. Agents receive countless unsolicited messages, and expecting immediate collaboration from a cold contact is unrealistic and rarely successful. So what more can you do?

Take a two-step approach to agent partnerships

The most effective way to make the most of your Schools & Agents membership involves a two-pronged strategy. Firstly, use the directory to familiarise yourself with potential agents and their specialisations. Then, consistently share content about your institution through our platform. When you publish articles, news, and updates through Schools & Agents, this content reaches agents through our website, social media channels, and newsletter that goes directly to their inboxes, familiarising agents with your offerings.

Maximise industry event opportunities

The real magic happens at industry events. When you’ve been sharing content consistently through our platform, agents attending these events will already be familiar with your institution. This transforms your 20-25 minute meetings from introductory conversations into productive partnership discussions. Instead of spending valuable time explaining who you are, you can focus entirely on exploring collaboration opportunities.

Success in finding agents through our platform requires strategic thinking and patience—building visibility through content sharing, then converting awareness into relationships at industry events.

Written by Stephanie Clark