Clermont School of Business received three awards for the quality and impact of its communication campaign launched around its rebranding, unveiled in late September 2024.
Amid an institutional transformation, the School rolled out an ambitious and structured communication plan to support the evolution of its identity. Over the academic year, this strategy was recognized by three major organizations in the sector. These awards reflect a cross-functional team effort, led by the communications department supported by an agency, in close collaboration with the leadership, governance, students, staff, alumni, and external partners.
In June, the video L’Envol, produced as part of the campaign, won 2nd place (tied) in the Video category at the ARCES Communication Awards (Association of Higher Education Communication Managers) on June 19 in Paris. This poetic film follows Charles, a graduate and professional paragliding pilot, who flies over Clermont-Ferrand and symbolically lands at the Trudaine XL Campus. Through this flight, the School celebrates its core values: ambition, local roots, and momentum toward the future.
In April, Clermont School of Business also received the prestigious Keystone Award, which honors the best international marketing campaign in higher education. Awarded by Keystone Education Group, a global leader in student guidance, this recognition celebrated an approach deemed authentic, impactful, and unifying, mobilizing the entire community: students, alumni, staff, and partners.
Finally, in December 2024, during the 23rd edition of the Trophées de la Communication®, the School placed 3rd in the category “Best communication campaign on a specific theme” for its name change campaign. Out of more than 550 submissions, Clermont School of Business was the only higher education institution in the 2024 rankings, alongside renowned brands such as Royal Canin, Starbucks France, Sodexo, La Poste, Lidl, and Puma.
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