In recent weeks we’ve been stressing the importance of Search Engine Optimisation (SEO) for improving schools’ online visibility. There are numerous SEO techniques out there, but here we’ve whittled it down to five of the best practices every school should be using. 

1. Optimise your website structure

Ensure your website is easy to navigate. Do this by creating a logical hierarchy of pages and using clear, descriptive URLs. Implement a user-friendly menu structure and include a sitemap to help search engines understand how your website is organised.

2. Create high-quality, relevant content

Regularly publish informative content, such as a school blog, which addresses your target audience’s needs and questions. Focus on creating content that shows off your school’s unique selling points, using relevant keywords naturally throughout your content.

3. Utilise local SEO strategies

Optimise for local search by claiming your Google My Business listing and ensuring your school’s name, address, and phone number are consistent across all online platforms. Create location-specific pages for each campus or school branch, if applicable, and don’t forget to encourage students to leave Google reviews. 

4. Implement technical SEO improvements

Here are some SEO techniques that can be implemented in the backend of your website:

• Improve page load speed by optimising images and leveraging browser caching.
• Ensure mobile responsiveness for an excellent user experience on all screen sizes.
• Use header tags (H1, H2, H3) appropriately to improve readability and content hierarchy.
• Optimise images with alt text to improve accessibility and image search visibility.

5. Build quality backlinks

Last but not least, develop partnerships with reputable educational organisations, such as Schools and Agents, and contribute guest posts to industry blogs to increase your school’s online authority. 

These SEO best practices will help schools strengthen their digital presence in the competitive international education market and climb up the search engine rankings organically. Get started today and don’t forget to reach out to us for more expert support with your digital marketing efforts. 

Written by Stephanie Clark