Recruiting great agents is only half the battle – keeping them engaged, motivated and actively promoting your school is where the real work comes into play. Agent relationships thrive on consistency and communications, so here’s how to maintain strong partnerships all year round.
Agents work with multiple schools simultaneously, so staying front of mind is essential. A monthly update, like a newsletter or email bulletin, keeps agents informed about new courses, intake availability, scholarship opportunities and any changes to your admissions process. Regular touchpoints remind agents that you’re organised, reliable and worth recommending.
Agents are far more engaged when they feel like partners rather than middlemen. Collaborating on seasonal recruitment campaigns, such as application deadlines, study fairs or key source market events, gives agents a shared goal and a reason to actively promote your school. Provide them with ready-made materials, clear messaging and defined incentives to make participation as easy as possible.
A little recognition goes a long way. Acknowledging top-performing agents builds loyalty and encourages continued effort. Perhaps give them a mention in your newsletter or send a simple personalised thank-you email or card. Agents who feel valued are far more likely to prioritise your school over competitors.
Nothing disengages an agent faster than slow responses or complicated processes. Whether they’re chasing an application update or need marketing support, aim to respond promptly and make it easy for them to get what they need.
The bottom line is that an agent who feels informed, supported and appreciated will consistently advocate for your school. If you’re ready to build those relationships on a larger scale, Schools & Agents can connect you with a global network of motivated agents and partners. Get in touch with us today and let’s expand your recruitment network together.
Written by Stephanie Clark
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