Selecting the right education agents can transform your international recruitment strategy, but choosing poorly can risk damaging your reputation and wasting valuable resources. With thousands of agents worldwide, clients often ask us how they can identify partners who will genuinely represent their institution’s values and deliver quality students. Here are the top things to look out for.

Start with credentials and certifications

Begin your vetting process by verifying professional credentials. Look for memberships with recognised industry bodies like ICEF, British Council, or other local associations. These organisations maintain ethical standards and provide ongoing professional development. But don’t just take their word for it—independently verify memberships and check for any disciplinary actions or complaints.

Recognise red flags early

Warning signs include agents who guarantee specific enrollment numbers, request upfront payments beyond reasonable marketing costs, or show reluctance to provide references. Be cautious of agents with unprofessional communication, outdated marketing materials, or unclear fee structures. Missing business registration documents or unwillingness to sign compliance agreements should immediately disqualify potential partners.

Conduct thorough due diligence

Schedule initial discussions to assess their market knowledge, student support processes, and understanding of your programmes. Request detailed business plans showing how they’ll promote your institution, and ask for financial references and proof of insurance cover. Most importantly, contact other institutions they represent—not just the references they provide, but schools you identify through research.

Test the waters strategically

Before committing entirely, consider implementing probationary partnerships lasting 6-12 months with clear performance metrics. This allows you to evaluate the agent’s recruitment effectiveness, student quality, and communication standards without long-term commitments. Monitor student satisfaction, retention rates, and the agent’s responsiveness during this trial period.

Quality agent partnerships require careful selection and ongoing management. Why not start by reaching out to us at Schools & Agents? Gain access to our verified agent directory, designed specifically for international education institutions just like yours.

Written by Stephanie Clark