Hi everyone, and welcome back to another S&A Bulletin. SEO is a topic we haven’t covered in a while, but it’s one that still generates a lot of questions. Many schools, agencies and service providers in our industry know that SEO matters – but few understand what proper optimisation actually looks like in practice. Let’s look at what our SEO services can do for you.

It starts with a free audit

The first thing we do is request access to your website backend. From there, we carry out a free SEO audit – a thorough review of what’s working, what isn’t and what might be actively holding your rankings back. You’ll receive a clear report outlining the issues we find, how we can address them and a realistic timeframe for doing so. No commitment required.

What we look at first

The audit covers a wide range of technical and content-related factors, including image optimisation, page loading speed, keyword usage, meta titles, meta descriptions and broken links. That last one is more significant than many people realise. A broken link flagged by Google Search Console can directly impact your visibility in search results.

Next steps

Once the audit is complete, we typically begin with a one-time fix addressing the technical elements that don’t need regular attention. From there, we move into monthly SEO work. This includes targeting specific pages, refining keywords and keeping your site in good shape on an ongoing basis.

Because we specialise in the international education industry, we understand how your website needs to look and feel. The vast majority of our work happens in the backend, so your frontend stays exactly as you intended. Interested in a free SEO audit for your website? Get in touch with Schools & Agents today to find out how we can help.

Written by Stephanie Clark