Many schools think about inbound marketing as a way to increase traffic. More blog posts, more search visibility, more social content, and more website visits can all be useful, but traffic alone does not create enrollment growth. For schools, inbound marketing needs a clear enrollment purpose. Prospective students are not simply looking for a school name. They are trying to answer personal ...

Every few months, a new headline declares that AI is coming to take over another profession. So let’s place the spotlight on a question that’s been quietly circulating in international education circles: will AI replace education agents? The short answer is no. The more interesting answer? Agents who embrace AI may leave those who don’t far behind. AI is a tool, not a talent ...

In a competitive international education landscape, institutions that combine academic quality with authentic cultural immersion continue to stand out. For education agents seeking trusted partners in France, Les ateliers FL brings together experience, scale, and a deeply human approach to language learning. Now joining our network as a Premium Member, the group offers an exceptional opportunity f...

In international education, trust and clarity are becoming central to how students choose where and how to study abroad. As expectations rise in key destinations such as the United Kingdom and Australia, institutions are under increasing pressure to present appointed agent information in a way that is transparent, current and easy to navigate. Against this backdrop, ICEF has introduced a digi...

Creating an environment where students can thrive requires more than excellent teaching. It requires accessible support, meaningful connections, and services that help students navigate the many challenges that can arise throughout their educational journey. On 28 May 2026, GuardMe joined Georgian College to officially open the GuardMe Student Success and Care Centre at the Barrie campus. The n...

For many years, educational institutions viewed accommodation as a supporting service. The priority was finding suitable hosts, placing students and ensuring accommodation was available when needed. Over time, however, schools began to recognise something important. The challenge was not simply whether accommodation should be managed internally or sourced through an external provider. The real ...

In 2026, there were 4 Fam Trips organised around our flagship event the IALC Workshop which took place in Salerno, Italy, with all IALC accredited Italian language schools taking part. Fam Trip 1 A Pre-Workshop Fam Trip to Napoli From 15–16 April,  Accademia Italiana Napoli   welcomed selected educational agents from Argentina, Mexico, Brazil, Slovenia, ...

Sustainability isn’t just about what happens inside a school’s walls. International students experience an entire destination – its streets, transport, culture and communities. Understanding what makes a location feel genuinely sustainable helps schools contextualise their own efforts within the broader environment they’re offering. Urban planning and green spaces Cit...

Gen Z are unlike any student demographic that came before them. They’re digitally savvy, deeply sceptical of polished marketing and they make decisions differently. If your student recruitment strategy was built for a previous generation, here’s how to adapt.  Go where they’re already searching For Gen Z, TikTok isn’t just for entertainment. Many use it to resear...

Malta has long established itself as a popular destination for junior English language courses, welcoming young students from across the globe to experience quality English education in a safe, vibrant Mediterranean setting. The combination of English language immersion, a safe environment, and fun extracurricular activities makes the island an excellent choice for young learners to improve their ...

In Part 1, we walked through how to access and use the S&A Members Directory. In this follow-up, we’re addressing the most common practical questions – from getting logged in for the first time to keeping your profile current and submitting articles for publication. Troubleshooting your login Your login username is the email address associated with your school’s S&A...

Hi everyone, and welcome back to another S&A Bulletin. We have some exciting news to share from the Alps – Schools & Agents is officially bringing back its beloved Ski & Network event for 2027, and this one is extra special. It marks a full decade since the very first event was held in Lausanne in 2017. Ten years on, we’re returning with a bang. What is Ski & Network...

Ever wondered how AI could help lessen the burden of your school’s admin tasks? International education moves fast and student enquiries move even faster. Whether it’s a prospective student in Manila checking deadlines at midnight or an applicant in Lagos with a burning visa question on a Sunday afternoon, the demand for instant answers never really stops. Enter the AI chatbot: the tir...

France is rapidly cementing its position as one of the world's leading study destinations. With international student enrolment reaching 443,500 in the 2024/25 academic year, the country is making significant progress towards its ambitious target of hosting 500,000 international students by 2027. For education agents, this growth presents a valuable opportunity. As more students consider France...

At GuardMe , we prioritize the security and confidentiality of your data. That’s why we are proud to announce that we have achieved ISO 27001 certification, a globally recognized standard for information security management. This certification underscores our commitment to implementing and maintaining the highest security measures to protect the sensitive information of students and instit...

The first set of 2026 quarterly student week data provides an early indication of how the year is developing for the UK English language teaching (ELT) sector. The data points to a softer start overall, alongside familiar seasonal patterns and an increasingly clear divergence between adult and junior demand. Download the 2026 Q1 snapshot report The full report, complete with detailed sou...

IALC is pleased to announce the signing of a Memorandum of Understanding (MoU) with the International Education Consultants Association (IECA) of Taiwan, strengthening cooperation between the two organisations and creating new opportunities for Taiwanese agencies and students to access high-quality international language education. IALC is pleased to announce the signing of a Memorandum of Unde...

As younger generations bring environmental expectations into their decision-making processes, how does this impact the international education industry? Understanding how Gen Z and emerging Gen Alpha evaluate sustainability credentials is essential for schools looking to remain competitive.  A generation that researches before committing Gen Z students don’t simply accept marketin...